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Showing posts from May, 2017

Why does e-commerce startup fail in India?

E-commerce is one of the popular business nowadays. People are too lazy to go to shopping malls, as well as they are very much tech savvy. Hence, they just take out their mobile or laptop while laying down on the bed and can get an item from e-commerce by just a click, without wasting much time. That is why most of the startup businessman thinks that they should go for an e-commerce business. Starting an e-commerce business is not much expensive. But in India, 70-80 percent startup e-commerce business has failed. Though each new business niche is unique, there are common contributors to e-commerce failures. There are some success stories which one cannot neglect, such as  amazon ,  Flipkart ,  jabong ,  myntra  and many more. Beside, there are always many e-commerce failure records in Indian online market (DoneByNone, Jewelskart, Indiaplaza, Klozee and many more). Everyone is talking about growing e-commerce businesses, but it is also necessary to talk about t...